GIGABYTE Technology a global leading IT brand today announced the appointment of neoteric infomatique ltd. as its national distributor for its complete range of motherboards. The tie-up will help GIGABYTE establish and take forward their range of motherboards to some of the untapped territories of India. Neoteric would drive this business for GIGABYTE independently using its network of partners across the country in close coordination with GIGABYTE product team.
“Taking in to account the ever increasing demand for PCs in India there is a dearth of feature rich motherboards available for the SI community and GIGABYTE in our product portfolio is just going to enhance our offering for the partners”, said Mr. Paras Shah, CEO – neoteric infomatique ltd.
This partnership will ensure effortless reach for GIGABYTE range of motherboards to the upcoming markets through the wide network of neoteric’ branch network spread across 36 locations and more than 7500 partners.
Commenting on the tie-up Mr. Prabodh Vyas, MD, GIGABYTE Technology (India) Ltd. said, “neoteric’ extensive network of branches spread across India and its excellent understanding on the component and peripheral market will definitely enhance our market reach and penetration. Through this tie-up we are confident to tap some of the very promising upcoming markets”.
To create awareness about the brand in the channel and end user community, neoteric and GIGABYTE plan to carry out various marketing activities including promotional schemes, road shows in upcoming markets, in shop branding etc.