Blu-ray Disc Association Provides Updates on 3D Technology

The Blu-ray Disc Association (BDA) today announced its plans for
incorporating 3D into the widely successful Blu-ray Disc format. The rapid
and enthusiastic consumer adoption of Blu-ray Disc, coupled with the format’s
technical capabilities and capacity make it the ideal format for bringing a
vibrant 3D experience to consumers.

"The BDA intends to take full advantage of the format’s high bandwidth
and capacity to achieve the very highest possible quality 3D experience,"
said Victor Matsuda , Blu-ray Disc Association Global Promotions Committee
Chair. "Just as Blu-ray Disc has paved the way for next generation, high
definition home entertainment, it will also set the standard for 3D home
viewing in the future."

The BDA, comprised of major motion picture studio, IT and consumer
electronics companies, is working on a uniform specification to ensure
consistent delivery of 3D content across the Blu-ray Disc Platform. The
Association is examining a number of criteria and at a minimum, the
specification will require delivery of 1080p resolution to each eye and
backward compatibility for both discs and players, meaning that 3D discs will
also include a 2D version of the film that can be viewed on existing 2D
players and 3D players will enable consumers to playback their existing
libraries of 2D content.

"Consumer adoption of Blu-ray continues to grow at a very steady pace,"
said Bob Chapek , President, Walt Disney Studios Home Entertainment. "The 3D
theatrical market has been very successful this year. We are just now seeing
all of the true capabilities of 3D and with Blu-ray Disc’s superior technical
characteristics, as well as the broad industry support of the format, it
makes it the ideal packaged media platform for 3D home entertainment."

The current BDA efforts provide individual companies with the technical
information and guidelines necessary to develop and announce products
pursuant to their own internal planning cycles and timetables.


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