WD Unveils Smaller, Smarter and More Secure My Passport Essential Drives

WD , the world’s leader in external storage solutions,
today introduced its smaller, smarter and more secure My Passport
Essential and My Passport for Mac ultra-portable external hard drives
featuring WD’s new WD SmartWare software
and equipped with hardware-based encryption. The new My Passport drives
are more than 20 percent smaller than the previous generation My
Passport.

The new portable drives with WD SmartWare software visually present
consumers’ data in a control center, providing them peace of mind that
their precious photos, videos and files are securely protected.
Available now at select retailers and the WD online store (shopwd.com),
the new My Passport Essential and My Passport for Mac drives are
offered in capacities ranging from 320 GB to 1 TB and come in a range
of colors including Pacific Blue, Real Red, Cool Silver and Midnight
Black.

According to research firm Parks Associates, the average U.S. broadband
household currently has over 120 gigabytes (GB) of digital media and
files, which is expected to grow to over 1 terabyte (TB) of data by
2013. And while 70 percent of consumers back up their content, the
majority of these people are using manual, cumbersome methods such as
copying and pasting to multiple CDs and DVDs, and less than 18 percent
use software that automatically and continuously backs up their
content.

When the My Passport Essential drive is plugged in for the first time,
the simple and intuitive first backup process launches automatically.
The real-time visual interface of WD SmartWare software gives users a
reassuring view of their backup as it happens. After the first backup,
users’ files are backed up automatically every time they change or add
a file.

My Passport Essential and My Passport for Mac drives also feature
user-selected password protection combined with military-grade 256-bit
hardware encryption, which scrambles files before they are stored.
Typically found only on much more expensive drive systems, the
encryption acts as a virtual padloc¬k to keep users’ data secure.

"The smaller and sleeker design of WD’s redesigned My Passport drives,
combined with the intuitive visual backup experience of WD SmartWare
software, makes this drive a smart and secure, travel-friendly storage
choice," said Dale Pistilli, vice president of marketing for WD’s
branded products group. "These ultra-portable drives are a stylish and
spacious storage solution for consumers to confidently backup, store
and carry their entire digital lives."

WD My Passport Essential hard drives are designed for Windows-based PCs
while WD My Passport for Mac drives are formatted for Mac computers and
are compatible with Apple TimeMachine™, Apple’s integrated backup
solution. WD SmartWare works on Windows PCs and Mac computers and
offers a seamlessly integrated option for Mac users who want an
alternative to Time Machine or Mac OS 10.4 users who don’t have
TimeMachine compatibility.

Price and Availability

The new My Passport Essential drives are offered in capacities of 320
GB, 500 GB and 640 GB; My Passport Essential SE drives are offered in
capacities of 750 GB and 1 TB. My Passport for Mac drives are available
with 320 GB and 500 GB. My Passport Essential and My Passport for Mac
drives are available now at select retailers and online at www.shopwd.com. MSRP ranges from $109.99 to $249.99 USD depending on model.

WD SmartWare Software

WD SmartWare software features:

  • Visual backup displays that show content in categories and shows the progress of backup;
  • Automatic, continuous data backup will instantly make a second copy whenever you add or change a file;
  • Retrieve valuable data to its original location whether it’s lost data or the file has been overwritten; and,
  • Customizable
    data backup that allows user to set drive security, run diagnostics,
    manage the power settings, and more from the WD SmartWare control
    center.

My Passport Essential

The new WD My Passport Essential, My Passport Essential SE and My
Passport for Mac drives with WD SmartWare software feature:

  • Smaller, sleeker design offered in a range of colors including Pacific Blue, Real Red, Cool Silver and Midnight Black;
  • 256-bit hardware encryption for peace of mind knowing that data is protected from unauthorized access;
  • USB 2.0 interface that powers1 the drive directly from the USB port on user’s computer, no separate power supply is needed;
  • Planet-friendly packaging derived from recycled materials to minimize waste;
  • Ready to plug-and-play with Windows PCs; and,
  • 2-year limited warranty.

The My Passport for Mac drives are plug-and-play ready for Mac computer users and compatible with Apple Time Machine.

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