YouTube Direct Overview Screencast Video

YouTube's video platform has enabled a new generation of content
creators to connect with billions of viewers every day. There's a great
opportunity for organizations to leverage this online activity for
video campaigns, coverage, or programming initiatives - but many find
it difficult to connect directly with YouTube's community in a simple,
effective way. We've just made that a lot easier with YouTube Direct .

YouTube Direct allows you to embed the upload functionality of
YouTube directly into your own site, enabling your organization to
request, review, and re-broadcast user-submitted videos with ease. News
organizations can ask for citizen reporting; nonprofits can call-out
for support videos around social campaigns; businesses can ask users to
submit promotional videos about your brand. With YouTube Direct, the
opportunities to connect directly with the YouTube community are
endless.

Key features of YouTube Direct include:

  • Built on the YouTube API, this 100% open-source solution provides
    you with an easily-integrated audience engagement platform for your
    website
  • The customizable interface allows you to tailor the look and feel of the tool precisely to your audience
  • Visitors can answer your call for content by uploading their videos to YouTube via your site without leaving the page
  • A moderation panel enables your editors to review and
    approve/reject all submitted videos, deciding which ones meet your
    organization's editorial criteria
  • All videos approved by your editors include a link back to your site when viewed on YouTube
Dec 19 2009
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