Microsoft Surface Demo at CES 2008

Microsoft Surface represents the next generation of customer digital interaction. Designed with retail, automotive, financial services, health care and the hospitality industry in mind, Microsoft Surface will forever change the way your customers interact, shop, dine, and play. The following are just some of the ways embracing the Microsoft Surface experience may help grow your business:

• Enhance customer experience
• Increase customer loyalty
• Attract new customers
• Grow revenue
• Reduce cost of service

Retail

Microsoft Surface can recognize devices such as wireless telephones, allowing customers to download product information or add-on features.

Customers may use Microsoft Surface to perform tasks such as designing a living room or kitchen. Clothing retailers may use Microsoft Surface to create a wardrobe around a necktie or accessory, helping create new sales. And food stores may use it with menu planning and wine suggestions, helping busy customers and driving sales.

Automotive

Microsoft Surface units may give customers a tool they could use on the spot to perform product research. They may build a virtual car comparing colors and options quickly and easily and review finance options.

Financial Services

Put Microsoft Surface in a bank lobby and watch it transform the customer experience. It may replace complicated product descriptions with an easy-to-use interface that allows users to quickly create and compare different portfolio mixes or compare different bank products.

With Microsoft Surface, banks may help personalize customer contact. Rather than reviewing documents on a computer screen while a customer is forced to sit across a desk, the banker and the customer may use a Microsoft Surface as their meeting space. It may make for a more personal feeling that is sure to help create customer loyalty.

Health Care

For patients, Microsoft Surface may improve the clinic experience by allowing self check-ins. It may also help patients research and review treatment options.

Clinicians may turn the Microsoft Surface into a smart white board for the emergency room, helping them collaborate on treatment options.

Hospitality Industry

Microsoft Surface may offer new ways to entertain customers, take advantage of loyalty cards (place a card on Microsoft Surface, and the customers' favorite drinks and meals are instantly displayed), and extend brand awareness.

With Microsoft Surface, leisure and entertainment companies may design new activities for guests including games, interactive tours of relevant properties, and information about other travel or entertainment opportunities. In this capacity, the Microsoft Surface may help boost revenue without incurring the costs of additional staff.