AMD and CyberLink Strategic Initiative for Consumer Video Applications with Windows 7

AMD  and CyberLink Corp announced
the companies are expanding their existing engineering engagement with
a strategic focus on Microsoft DirectX 11 DirectCompute, taking
advantage of the capabilities of AMD’s new DirectX 11-capable graphics
architecture.  The companies will work together to accelerate many
computationally intensive tasks in CyberLink applications, such as
video transcoding, automated facial recognition and tagging, video
editing and processing applications with ATI Stream technology using
the full specification capabilities of the new Windows 7 DirectCompute

ATI Stream technology allows enabled applications to dynamically
take advantage of both the multi-core central processing unit (CPU) and
the graphic processing unit (GPU) in a PC for demanding algorithms such
as video editing and transcoding from one video format to another.  The
ATI Radeon HD 5800 series is the only GPU hardware on the market today
that supports the entire superset specification of Microsoft DirectX 11.

"CyberLink’s applications are known for their intuitive experience
and optimized performance," said Alice H. Chang, CEO of CyberLink.
"DirectCompute enables our engineers to significantly ramp up the pace
of development of our GPU accelerated software.  Thanks to AMD’s
compelling PC platforms with ATI Stream technology and support for
DirectX 11, CyberLink is leading the industry in accelerating photo and
video software performance with DirectCompute."

As the first software developer to take advantage of ATI Stream
technology to leverage multi-core CPUs and GPUs to accelerate execution
of highly parallel functions, CyberLink continues to set new standards
of performance and interactivity across their product offerings.

“DirectX 11, a key set of features in Windows 7, enables developers
to take full advantage of the GPUs found in many of today’s PCs,” said
Mike Ybarra, general manager of Windows Product Management at Microsoft
Corp.  “Specifically, DirectCompute technology helps accelerate the
performance across several scenarios that historically took a long time
to complete when just using the CPU.  CyberLink’s support of
DirectCompute in their latest applications results in higher
performance across these scenarios – something that our joint customers
have asked for.”


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