Gold Mobile Selects Keynote Systems to Monitor Mobile Enterprise Solutions

Keynote Mobile Application Perspective (MAP) Monitors Performance and Availability for the Numerous SMS Solutions Gold Mobile Provides to the Nation’s Largest Companies.

Keynote Systems, the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that Gold Mobile, a leading provider of mobile enterprise applications and services, has selected Keynote Mobile Application Perspective (MAP) to monitor the performance of its wide range of mobile enterprise, CRM and marketing solutions. Keynote MAP enables Gold Mobile to be alerted to and resolve system issues before they impact client services. In this way, Keynote MAP helps ensure system uptime supporting the successful execution and management of client programs and associated service level agreements.

"We wanted a robust third-party tool that would provide a constant external perspective on the performance and availability of our end-to-end services, including our applications, aggregators, and carriers," said Jane Hindes Miller, COO of Gold Mobile. "Keynote MAP is the only solution that monitors SMS text messaging services from an end user perspective." Keynote’s first-of-its-kind SMS monitoring service was created to meet growing industry demand for a solution that offers increased visibility into the performance, availability, and delivery of messages sent via Common Short Codes.

The Gold Mobile platform provides a wide range of WAP (mobile web) and text (SMS) based solutions, programs and services to the nation’s largest companies and brands in the Healthcare, Hospitality, Retail, Consumer Goods, Education, and Automotive industries. These solutions include industry-specific applications, text message campaigns, sophisticated mobile couponing, mobile ordering, alerts, and 2-way text chat – and leverage their platform’s complex business rules engine, enterprise-grade security and highly scalable architecture.

Keynote MAP helps determine whether Gold Mobile’s text services are experiencing any performance or availability problems by continually pinging the service at regular intervals 24/7. If it detects a problem, Keynote sends an immediate alert to notify Gold Mobile network managers. Because Keynote MAP sends messages from multiple locations and from multiple service providers, it also helps Gold Mobile pinpoint the source of potential issues.

"More and more companies are integrating text messaging into their marketing campaigns, into their standard operations, into everything they do," explained Miller. "They rely on the service being available 24 hours a day, 7 days a week. By proactively monitoring our service, Keynote MAP helps us offer our customers the level of service availability they demand."

"We’re pleased to help Gold Mobile optimize the performance and availability of its SMS services," said Anshu Agarwal, vice president of marketing at Keynote. "By using Mobile Application Perspective for SMS performance monitoring, Gold Mobile can be confident that the end user experience for its SMS solutions are world class."



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