Mamiya DM56 Digital Camera Introduced

Mamiya has partnered with industry leaders Schneider, Phase One and
Leaf to produce the best of all worlds — the new Mamiya DM56
professional digital camera.

The camera features a 56 megapixel
sensor, and is precision-matched to new optics designed by renowned
lens maker Schneider-Kreuznach. "The results have created a new
standard for digital images," says Mamiya Product Marketing Manager
Mike Edwards. "The large sensor, 56x36mm, coupled with a 16 bit/channel
color palette, provides exceptional color accuracy and rich high
dynamic range images in just a single capture. Other digital camera
systems simply cannot compare."

The heart of the DM56 system is
the new "DF" camera-core technology, developed by Mamiya, featuring two
user-selectable shutter systems: leaf or focal plane. In demanding
daylight situations, photographers can use predictable high speed flash
synchronization to fill-in or overpower even the brightest ambient
light on one of three new leaf-shuttered lenses designed by
Schneider-Kreuznach and manufactured by Mamiya. The lenses, available
in focal lengths of 55mm, 80mm, and 110mm, deliver an effective maximum
flash sync speed of up to 1/1600th of a second. For more conventional
situations, photographers can choose any one of 15 other world-class
Mamiya optics, from 28mm to 300mm APO, designed for use with the
cameras’ focal plane shutter system.

Regardless of shutter
choice, photographers can look forward to the DM56’s faster autofocus
technology, open-platform back selection, improved ergonomics, and
performance accuracy.

Mamiya recognizes that stellar camera performance is of little value without equally powerful software options.

why we offer the flexibility of choosing from the world’s largest
selection of professional Raw file processing solutions," continues
Edwards, "and that is why we have included both Phase One’s Capture
One™ and Leaf Capture™. Or, photographers can choose to use 3rd-party
software such as Adobe Lightroom™. The power of software choice is in
photographers’ hands, where it should be."

The Mamiya DM56
continues Mamiya’s reputation of perfecting the professional modular
camera system for the ultimate in versatility. Mix-and-match components
as needed — perhaps a traditional DM configuration today; then if the
photographer wishes, use it with a Mamiya RZ or 3rd-party view camera
system tomorrow by using optional adapters.

The new DM56 has an
estimated street price of $32,490, and is being introduced at the same
time as the DM33, with a street price of $19,990. Both cameras come
with the sharp 80mm f/2.8 D Series lens, focal plane shutter, and are
fully compatible with any Mamiya AF focal plane series lens. The DM33
also features Mamiya’s new Guaranteed Trade-Up Program, which offers
purchasers of new Mamiya digital products the peace of mind of knowing
they can safely choose the right product for their specific needs.

the DM56 and DM33 are scheduled to begin shipments in November, and
feature 6×7 touchscreens, with the DM56 fitted with a 9288 x 6000 pixel
sensor measuring 56 x 36mm, with an ISO range of 80-800. The DM33’s
sensor has 6726 x 5040 pixels and measures 48 x 36mm, with an ISO range
of 50-800.


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