Western Digital Opens the Time Capsule Project

WD, a world leader in the storage industry, today announced the
opening of the ‘Time Capsule Project’ – a special initiative designed
to capture the moments of our time and safely store them on a WD hard drive for future generations to see.

The time capsule is a long-held tradition as a way to preserve
our precious memories for the next generation to experience at a
special time and place. In today’s fast-paced modern society and with
advancements in digital technologies and storage capacities, the time
capsule tradition has evolved into digital preservation of our
memories. The WD Time Capsule storage device – today’s modern-day time
capsule – will take the form of a massive 2 Terabyte WD Caviar Green hard drive.

What is the WD Time Capsule Project? (www.wdtimecapsule.com)

The WD Time Capsule Project is a call out to everyday people, communities, towns, cities and countries to submit memories they would like to preserve by visiting www.wdtimecapsule.com – be they photos of a first car, graduation ceremony, a group photo of lifelong friends, a black and white photo
of one’s grandparents, a magical moment among families, a photo of an
endangered species or images of an environmentally friendly initiative
in a bustling metropolis. For anyone wanting to preserve a memory in
the WD Time Capsule for our next generation to experience, this is a
unique opportunity.

The new WD Time Capsule website www.wdtimecapsule.com is
designed to do one thing – “save” our world. Preserving photos from
people from all walks of life, it is WD’s intention to capture a
collection of people’s time-stopping memories, an exercise spanning
only one year. Each month, a social theme will be set as an inspiration
for creative minds to participate. The launch theme this month is ‘Your
Small Contributions to Saving the Environment.’ To kick off the
project, WD’s Tod Yagi, Senior Manager, Worldwide Channel Marketing,
Component Hard Drive Business Unit, will be the first person to upload
pictures to the WD Time Capsule.

“The Time Capsule project is important for WD. It gives us an
opportunity to demonstrate to our customers, colleagues and friends the
importance of backing up valuable memories. We want to encourage people
to notice the important social trends happening around us, and use this
opportunity to record and preserve into history the world as they see
it in 2009,” Tod Yagi explains. “The greater participation in the Time
Capsule project, the better we capture a special glimpse of our world
and impart unique perspectives for the benefit of our current and
future generations. I will be the first person to participate to the WD
Time Capsule.”

Participate and Win Monthly Prizes

The WD Time Capsule Project is open for a one-year period and
will offer citizens a variety of monthly themes for inspiration.
Participants automatically are entered into a monthly drawing with the
opportunity to win special prizes. Highlights of saved images will be
showcased in a photo ticker on the site throughout the year as an
example to others.

To use WD’s Time Capsule, users simply:

1) Visit www.wdtimecapsule.com;
2) Create a simple account using the registration form;
3) Upload as many photos as they wish based on the monthly theme into the WD Time Capsule; and
4) Go into the monthly draw with the chance to win amazing prizes.

Why WD launched the Time Capsule Project?

Wikepedia.org: “a time capsule is a historic cache of goods
and/or information, usually intended as a method of communication with
people in the future. Time capsules are sometimes created and buried
during celebrations such as a World Fair, cornerstone laying for a
building, or at other events. The phrase "time capsule" has been in use
since about 1939.”1

Fast forward, WD, one of the storage industry’s pioneers and
long-time leaders, recognises the importance of people’s data and is
committed to protecting that data and memories with exceptionally
reliable products, advanced data protection technologies and superior
customer support.

The WD Time Capsule Project – “Save Your World” – demonstrates
the growing storage capacities and reliability of its hard drives and
how this affects our everyday lives. Every photo that individuals
upload will be stored in WD’s 2 TB WD Caviar Green hard drive. After
one year, the WD Time Capsule Project will be closed. But memories will
live on securely and safely and will be shared with the world and our
future generations. The WD Time Capsule will be stored for safe keeping
in Australia.


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