HP Launches Marketing Makeover Challenge for REALTORS

HP today kicked off several initiatives for real estate professionals at the
2009 National Association of REALTORS Conference and Expo.

At the HP-sponsored Young Professionals Network event tonight, the company
will showcase the winners of its fifth HP Real Estate Technology contest, which
recognizes real estate professionals who have gained a competitive advantage by
using technology both in and out of the office.

In addition, HP and REALTOR Magazine have opened the search for five
association members to participate in their first-ever national marketing
challenge, “The Marketing Makeover: Stage Your Business for Success.” The
REALTOR who wins will receive a prize package worth $4,000 and be featured in
the magazine.

HP Real Estate Technology contest winners

The grand prize winner of this year’s HP Real Estate Technology contest is
Erin Attardi, owner of Lyon Real Estate in Sacramento, Calif. An aggressive
Internet strategy, including multiple websites and a blog, differentiates
Attardi’s business from others in the region. In 2008, 53 percent of closed
transactions were a direct result of Attardi’s Internet strategy.

Attardi won an HP Mobile Office with an estimated value of
$3,840. The package includes an HP
EliteBook 2730p Notebook PC, HP Mini 5101, HP Officejet H470wbt Mobile
, HP External USB CD/DVD R/RW Drive and HP 90W Smart AC/Auto/Air
Combo Adapter.

First place winner Brett Keppler, broker/owner of TREO, REALTORS, in West
Chester, Ohio, won an HP Mini 5101. At the hub of Keppler’s business is an
online portal system that allows agents to manage transactions from any location
at any time. TREO, REALTORS, conducts many transactions electronically, saving
time and increasing efficiency.

Additional winners of an HP Mini 5101 include Steve Fiorella, REALTOR, RE/MAX
Results of Apple Valley, Minn.; Lindsay Dofelmier, owner, Urban Agent Team LLC,
Garden City, Idaho; and Jonathan Kauffman, broker/owner, Nest Realty,
Charlottesville, N.C.

“The innovative real estate professionals who won HP’s contest are leading
the charge by clearly illustrating to their peers the relevance and value of
using the right technology,” said Lisa Hopkins, manager, vertical marketing –
Americas, HP. “Real estate professionals require reliable, efficient and
productivity-enhancing technology that moves seamlessly from office to road, and
HP’s solutions – on display at the HP booth – are designed specifically to meet
these needs.”

HP and REALTOR Magazine’s Marketing Makeover Challenge

This competition will test the skills of five REALTORS, who will use HP
products and services to develop new marketing materials for their businesses,
such as logos, business cards, flyers and leave-behind materials.

“In today’s market, professional-looking marketing materials can mean the
difference between a listing and a sale,” said Stacey Moncrieff,
editor-in-chief, REALTOR Magazine. “HP’s lineup of products and support tools
provides real estate professionals with ways to create an impressive, yet
cost-effective, brand image.”

To enter the challenge, REALTORS must submit a 200-word essay explaining why
they would like a new business image. Finalists will be selected in January and
have six weeks to develop new marketing collateral using products and support
services provided by HP. During this time, they will blog about their
experiences, sharing information about how the technology works and what
customers are saying about their new marketing materials.

The grand prize winner will be determined in March by public votes and
judges’ review of a special contest blog, where visitors can see the new brand
image for each REALTOR. The winner will receive a year’s supply of HP inkjet
cartridges and paper, a $1,000 credit with MarketSplash by HP, an HP
ProBook 4310s Notebook PC
, HP
w1858 18.5-inch Diagonal HD Ready Widescreen LCD Monitor
, HP USB 2.0 Docking
Station, HP Officejet Care Pack and complimentary access to the National
Association of REALTORS e-PRO® Certification Course.

The “Marketing Makeover” challenge is accepting entries through Dec. 30 and
is open to all active members of the National Association of REALTORS.

Best-selling mobile and broker office solutions

During the conference, HP is exhibiting technology that addresses the
specific needs of real estate professionals. These include a mobile real estate
professional bundle and a virtual broker’s office
bundle, as well as the new HP ProBook 5310m Notebook PC, the
world’s thinnest full-function notebook.

These products are supported by the HP Total Care portfolio, which
encompasses the services, tools and options for every stage of a computer’s life
– from purchase to recycling.

Also featured at HP booth 1735 will be presentations by industry experts Dave
Beson and John Mayfield. Representatives from Microsoft will be onsite at the
booth, demonstrating the newly released Windows 7 operating


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