iVIP has become one of the favorite iPhone app among Millionaires

The world may be in economic meltdown but that hasn’t deterred more than a dozen
millionaires from purchasing iVIP Black, the first ‘Millionaires’ iPhone
app’.

The app, which entered the iTunes store less than a fortnight ago, is at
GBP599.99 one of the most expensive. It provides access to an
exclusive network of privileges and benefits across a range of luxury partners
including private islands, a concierge, supercar club, private jets, theatres,
members’ clubs, butlers, and much more. (There is an additional cost associated
with using many of the benefits).

Users who download the app are required to complete a High Net Worth
Individual certification, restricting use of the app to ‘Millionaires’.

The download price includes a private ‘Lifestyle Consultation’ where iVIP is
sculpted to the individual user. Further development comes at additional cost
including a bespoke limited edition all black iPhone.

Says iVIP Black marketing director Matthew Rowe : "It is
great to know that there are still people out there with money to spend at a
time when we are in the grip of recession.

"Even millionaires are looking to tighten their belts and are buying the app
because they want to take advantage of our privilege rates with luxury
partners."

For those not yet in the millionaires bracket, there is also iVIP Blue, which
gives access to the same partners and privileges but without the personalisation
or consultation.

You can see iVIP Black in iTunes here:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=3219710

And Blue here:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=3219690

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