British pop star and MTV Europe award-winner Pixie Lott today unveils a
brand new virtual side to herself in her hot new music video. Working
in partnership with number one PC game from Electronic Arts™, The Sims™
3 World Adventures*, Pixie Lott’s new video is a world first, which
sees her perform her number one single ‘Mama Do’ in an English and
Simlish duet (Simlish is the language the characters speak in the game).

artists, including Lily Allen and Katy Perry, have recorded Simlish
versions of their hit songs in the past, this is the first time an
artist has performed their track as a duet with their virtual self.

the video, Pixie appears as herself in her dressing room getting ready
to go on stage and playing The Sims 3 World Adventures on her laptop.
As she creates and customises her own Sim (a virtual version of herself
in the game), we see the two worlds collide and her Sim-self singing
‘Mama Do’ in Simlish as the real Pixie sings in English.

Sim is seen in the game hanging out with friends and creeping out of
her mama’s house to see a boy, the real Pixie soon joins in and is seen
partying with other Sims within the game, blurring real and virtual

The new Simlish recoding of ‘Mama Do’ appears in the new
videogame, The Sims™ 3 World Adventures which launches this Friday.
Players can take their Sims to famous real-world inspired destinations
to conquer challenges, find treasures, discover what’s lurking in
hidden caves, and much more with the first ever Sims adventure
gameplay. They’ll be able to tune into Pixie’s track whenever they want

Pixie Lott said, “I think it’s really cool to have a
song play on the radio, on TV and now in The Sims 3 World Adventures!
You can go over to a radio in the game, and select to play the Simlish
version of my song ‘Mama Do’, and even better you can take that radio
with you anywhere you go within the game and hear my Simlish song. I
think it’s funny that people will be listening to my tune while they
are exploring tombs in Egypt.”

More than a dozen artists
have recorded Simlish versions of their hits singles for The Sims™ 3
World Adventures including Nelly Furtado, Stefanie Heinzmann, Matt
& Kim and Young Punx.

“We have been busy recording the eclectic mix of songs in Simlish, the official language of The Sims,” said Robi Kauker, Audio Director for The Sims Studio at EA™. “The collection of artists’ songs in the game are fantastic and there’s something every player will recognise and enjoy.” [Go to http://www.eagames.co.uk/thesims3pixie to see Pixie Lott’s brand new video]

can now go on the journey of a lifetime in The Sims 3 World Adventures.
They can run from mummies in Al Simhara, Egypt, fill the sky with
fireworks purchased from locals in Shang Simla, China and master the
art of nectar-making in France. Along the way, they can capture the
funny, scary and exciting moments while using the brand new photography
skill. Once they have completed their quests players can bring their
treasures home with them to reminisce and share. When players register
their copy of the PC/Mac version of the game online, they will receive
exclusive extra game content with the Explorer’s Loot Set and 1,000
SimPoints** to be used in The Sims 3 Store to customise their game with
additional in-game items.

The Sims 3 World Adventures Expansion
Pack for the PC and Mac will be released in the UK on 20 November,
2009. The game will also be available for feature phones, the iPhone
and iPod touch in early 2010 from EA Mobile. These versions will have
customised mobile gameplay features and music playlists from artists
like Pixie Lott, Matt and Kim, Fefe Dobson and Nelly Furtado. For
information on carrier availability and pricing for all EA Mobile
games, please visit www.eamobile.com.


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