Bharti Airtel, Asia’s leading integrated telecom services provider, today announced the launch of the Airtel ‘999 Broadband – DTH’ offer, which entitles every new Airtel broadband customer to a Airtel digital TV connection worth Rs. 1750/- at a discounted rate of just Rs. 999/-. Customers also get a waiver on the DTH installation cost along with a free subscription to the South Mega Pack (with 164 channels) for one month.
Announcing the offer, Rohit Malhotra, CEO – Telemedia – South Hub, Bharti Airtel said, "This is the first time that two highly popular services from Airtel are coming together as part of this exciting offer. This is a testament of the fact that Airtel is not just a telecom brand but a lifestyle enabler. In keeping with Airtel’s three-screen strategy, the ‘999 Broadband – DTH’ offer provides great value proposition to the customer, who stand to gain from the One Airtel experience: Take home Airtel’s high speed broadband and enjoy the magic of Airtel’s digital TV at an attractive price."
The Airtel ‘999 Broadband-DTH’ is a limited period offer and is valid only on new broadband connections.
Airtel provides broadband (DSL) and telephone services (fixed line) in 95 cities and has more than 2.9 lakh customers (as on September 30, 2009), of which 40.5% have subscribed to broadband/ internet services.