Casio America, Inc. announced today the launch of the company’s “Freshen Up Your Web Site” campaign to provide Authorized EXILIM dealers with full access to time-sensitive creative, promotional and product branding assets. As part of the campaign, Casio has expanded its product content delivery efforts with SellPoint, a provider of online video product tours.
Expanding on Casio’s efforts to promote the EXILIM brand of digital cameras to the retail industry, the new portal will provide dealers with free access to the Casio portal site with syndicated product demos via SellPoint’s Web content delivery service. The new portal will also include an email blast toolkit developed by Infinibrand, which will feature customizable promotional email campaigns featuring links back to the dealers own Web sites.
Dealers can upload logos and social networking links into customizable templates provided by Casio and featuring current Casio Exilim digital camera promotions. Choose to preview the completed HTML email campaign code, send the email campaign to yourself or upload your contact list and email provider and send an email blast directly through Casio’s portal service. The process is quick, easy and best of all – it is a free service available to digital camera dealers.
SellPoint provides retailers with dynamic video that engages and informs, turning shoppers into buyers. Dealers will also be encouraged to utilize the Casio portal as it offers information about Casio’s instant rebate program which offers discounts on various EXILIM products.
“We are thrilled to play a larger role with retailers through our creative product delivery services,” says Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “We are honored to work with SellPoint and Infinibrand to develop rich media creative packages that enhance the EXILIM brand and convey our product messages.”
The new Casio portal will be available to Authorized EXILIM dealers starting November 16th at exilimportal.com .