MTV Games, a part of Viacom’s MTV Networks, is set
to make holiday shopping fun for the entire family by offering in-store
Rock Band game play kiosks, Rock Band merchandise and special
promotions at Old Navy stores.
On Thanksgiving Day, to give
customers the most flexibility to get great fashion and gifts at great
value, select Old Navy stores will be open to kick off their
weekend-long Gobblepalooza promotion, featuring 3 days of rockin’ deals
and special Rock Band product gifts with purchase. The holiday
promotion begins on November 26.
Consumers will be treated to a
rockin’ shopping experience when Old Navy unveils Rock Band game play
kiosks in close to 700 stores in the United States and Canada. The
kiosks will be featured throughout the holiday season, giving families
a fun outlet during their busy holiday shopping trips.
In
addition, six of the Old Navy flagship stores will install 10 x 10
fully equipped Rock Band entertainment stages providing consumers the
chance to perform like rock stars. Families are invited to come down
and play on Thanksgiving Thursday as part of the Gobblepalooza weekend.
Customers will also get a chance to win a $200 shopping spree, Rock
Band song tracks and other great prizes. Old Navy stores in Canada will
join the promotion when they unveil their Rock Band kiosks on Friday,
November 27th. For a full list of stores that feature the Rock Band
game play kiosks and stages visit www.rockband.com/oldnavy or www.gobblepalooza.com.
“Rock
Band offers families a wonderful activity to enjoy together and we’re
excited to bring that experience to life in Old Navy stores this
Holiday season,” said Christina Glorioso, Vice President of Marketing
Sponsorships for MTV Games. “This will make shopping for the Holidays
fun for everyone and give moms a great activity to keep kids (and dads)
entertained.”
The Gobblepalooza weekend will also offer two
different Rock Band product gift with purchase offers, while supplies
last. On Thanksgiving Thursday, consumers who purchase Rock Band™2
software for the Xbox 360®, PlayStation®3 or Wii™ will receive a free
Rock Band guitar. On Black Friday, the first consumers to purchase $20
or more of Old Navy merchandise will receive a very special free Rock
Band gift with purchase for Xbox 360, Playstation 3, or Wii (a $49.99
value), while supplies last. For additional promotional details visit www.gobblepalooza.com.
In
addition, families nationwide will have the opportunity to expand their
Rock Band music library collection in December when Old Navy rolls out
“Wonderful Wednesdays” on December 9th and December 16th. People who
purchase $25 or more of Old Navy merchandise will receive a free Rock
Band track download code. Consumers can take advantage of this
promotion at all Old Navy stores in the United States and Canada
(excluding Quebec) and redeem the free download code easily at www.rockband.com/oldnavy.
Old
Navy stores also will carry a diverse collection of Rock Band branded
t-shirts for kids and adults, as well as a selection of Rock Band
gaming software including: Rock Band 2, The Beatles™: Rock Band™, LEGO®
Rock Band™ and the Rock Band Classic Rock Track Pack.
