India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM
Corporation, Japan, one of the world’s largest photographic solutions
company, today announced the launch and availability of FUJIFILM
FinePix F70EXR, world’s smallest 10x zoom digital camera in India.
FUJIFILM has introduced its award-winning EXR technology into the
FinePix F70EXR, giving a significant improvement in image quality
against other models. What’s more, it’s sleek and stylish as well, only
22.7mm thick and crafted into a beautiful sculpted shell (metal
chassis) with a double-coated lacquer finish, it is a sure winner. The
double-coated varnishing not only protects the camera from accidental
knocks, but provides a jewellery-like finish as well. FUJIFILM FinePix
F70EXR comes with Fujinon 10x zoom lens that produces crisp high
resolution results throughout the focal range – be it 27mm wide-angle
or 270mm telephoto.
This path-breaking approach to sensor technology models the EXR
sensor on the human eye. For the first time the user can ‘flex’ the
behaviour of the sensor according to the scene to the photographed.
When the light is strong and even, the camera can be switched to HR
(High Resolution) mode to ensure every small detail is captured. When
light is strong but contrast, the sensor can switch to DR (Dynamic
Range) mode to get the optimal balance between highlight and shadows.
In low light the sensor will switch to SN (High Sensitivity and Low
Noise) mode, to ensure clean noise-free pictures even in the darkest
conditions. Users can also choose to default to HR, DR or SN mode for
consistent shooting using one sensor setting whatever the light
conditions may be.
Another exciting feature of the FUJIFILM FinePix F70EXR is EXR Auto
which takes the guesswork out of setting the camera by doing everything
for you. EXR Auto is essentially a very sophisticated set of program
modes. The camera can automatically detect six different types of
scenes – Portrait, Landscape, Macro, Backlit Portrait, Night, and Night
Portrait. The camera will recognize the scene and not only will
optimise focus, colour balance, exposure, flash and sensitivity, but
will also automatically switch the sensor to HR, SN or DR mode
depending on the lighting conditions of the scene.
According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India,
“FinePix F70EXR buyers will definitely benefit from the EXR Auto
feature as it lets the camera do all the hard work allowing the
photographer to concentrate on getting the best possible pictures.
Moreover, most of the long zoom compact available as of now are a cross
between the bigger and advanced models and smaller compact models.
After thorough market research and testing, we have come up with a long
zoom compact that’s not only perfect for general family use but also
for prosumers. This is definitely the perfect camera for men and women
Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India,
said, “Typically, one of the ways to distinguish ‘DSLR’ photography
from ‘compact’ photography has been the use of ‘wide aperture’ to
create mood and depth in a picture. These ‘professional’ shots are now
possible on the FinePix F70EXR, which uses Pro Focus Mode to combine 2
or 3 burst shots together. Ideal for portraiture, nature photography or
any subject which needs ‘lifting’ from its background, the FinePix
F70EXR Pro Focus Mode provides satisfying professional results at the
touch of a button.”
Other advanced features that make FUJIFILM FinePix F70EXR an
excellent buy include the intelligent flash, high contrast LCD that’s
viewable even in bright light and at 160 degree angle, dual image
stabilization and face detection with automatic red-eye removal,