Avira’s anti-virus protection now speaks Japanese because from today the entire product range is available for private customers in Japanese. Also new is the local Japanese-speaking support service, which is on hand to help out should problems arise. Avira founded a Japanese company on 9 November. The German IT security expert already has branch offices in Malaysia and Hong Kong. It is due to open an office in China shortly.
More than 750,000 Japanese private users and a number of businesses, mostly from the banking sector so far, already use the English version of Avira’s anti-virus program. Avira now aims to improve on the already high level of customer satisfaction by introducing a Japanese version. At the same time, the IT security expert will become more accessible for existing customers and will expand its range of services. This means, on the one hand, that a Japanese team will control local activities and will act as an ear to the ground in the local market, enabling products to be tailored more closely to the needs of customers. On the other hand, premium product users will be able to access telephone support in their native language. All users will also be able to obtain immediate help at any time from the new Japanese online support forum.
“Our products feature an excellent detection rate, while at the same time also using resources very sparingly. All solutions are internal developments that reflect our almost 25 years of experience in fighting virtual malware,” explained Travis Witteveen, Head of Sales and MarCom at Avira. “We are very proud that the Japanese have already recognized the quality of our software. The localized versions of our products and additional services will enable us to cater to their needs more closely in the future and to gain new customers. We look forward to being able to consolidate our market launch with a local branch office in the near future.”
All Avira products are available online : Avira Premium Security Suite, which includes a firewall, parental control feature and backup function, offers all-round protection at a cost of Yen 5,000 for an annual license. The comfort edition, Avira AntiVir Premium, which uses WebGuard to provide additional security for surfing the Internet, costs Yen 3,500 for an annual license.