Harman to partnering with The Recording Academy

Leading audio systems provider Harman International Industries, Inc. announced that it is partnering with The Recording Academy to extend its sponsorship of the Music Voyager
television series with a broadcast special that captures the
anticipation leading up to the annual GRAMMY® Awards. The three-episode
feature, entitled "The Road to a GRAMMY," follows the recent
announcement that the Company will serve as an Official Sound Partner
to the Awards.

Each Road to a GRAMMY
episode will follow several talented performers who have been nominated
for this year’s 52nd Annual GRAMMY Awards, from the moment of their
nomination until the winners are announced on January 31, 2010.  This
behind-the-scenes journey will share, for the first time, the emotions
and preparation leading up to a walk upon the legendary Red Carpet.  An
interactive, broadband social media campaign (see links below) will
allow global visitors to meet the nominees, share in the anticipation,
and even influence the filming of the broadcast as it progresses.

broadcast feature is a rare opportunity to take viewers behind the
scenes of the legendary GRAMMY Awards,” said Dinesh C. Paliwal, Harman
International Chairman, President and CEO.  “We are proud
of the role that Harman audio systems play in supporting both the
GRAMMYs and the global recorded music industry, and we are delighted to
bring new insight into the lives of its talented contributors.”

project will make every viewer and Web visitor an integral part of the
excitement leading up to the GRAMMY Awards broadcast in January,” said
Neil Portnow, President and CEO of The Recording Academy.  “Every
GRAMMY nominee is a winner in his or her own right, and we are thrilled
with the opportunity to introduce some of this year’s talent in such an
up-close-and-personal way.”

As part of the Music Voyager series, The Road to a GRAMMY
will be broadcast via leading cable and satellite providers in three
weekly episodes during early 2010, following the 52nd GRAMMY Awards
telecast.  An interactive, online community devoted to the series was launched today on various social networking sites including YouTube, Facebook, MySpace orkut, Twitter and Flickr, and is expected to grow quickly with fan support.

The Road to a GRAMMY
episodes are being produced by Colorado-based ‘Tantra,’ whose credits
include The Music Box, The Abraham Song, The RockStar Diaries, and
numerous music videos, cable, broadband and live music projects across
four continents.  Tantra is also collaborating with Harman on the weekly music TV series entitled “Music Voyager” 
which will explore a diverse set of music genres and artists through
live and in-studio performances and interviews around the world
beginning in February 2010.


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