Sony Combines With Dow Jones & Company To Offer Wireless Delivery To Sony Reader

Delivering on its promise to give consumers the best digital reading experience,
Sony, through its Digital Reading Division, today announced a new relationship
with Dow Jones & Company for exclusive content offerings from The Wall
Street Journal and MarketWatch, part of the Wall Street Journal
Digital Network, for wireless delivery to the Reader Daily Edition.

In addition, the company has reached an agreement with the New York
Post to exclusively offer the only version of the New York Post for
digital reading devices. These new offerings will be available soon in Sony’s
newly branded Reader Store (readerstore.sony.com). The Reader Daily Edition
with wireless 3G connectivity is available for pre-sale at SonyStyle Stores and
online at SonyStyle.com.
Under the agreements, Sony’s Reader Daily Edition will be the premier
digital reading device for The Wall Street Journal and New York
Post. The publishers will jointly market the devices with Sony in these two
leading daily newspapers.

"Sony is a world leader in bringing together content and technology to
provide the richest and most rewarding experience for the consumer," said Sir
Howard Stringer, chairman, CEO and president, Sony Corporation. "Our agreement
to have exclusive offerings from The Wall Street Journal, the
New York Post and a variety of other exclusive Dow Jones information
available wirelessly on the Reader Daily Edition underscores our belief in the
critical value of unique content-especially news and information-and the devices
that can deliver it with ease and integrity to users everywhere."

"Whether it be displayed on an excellent digital reader or a Web site or in
print, there is no doubt that Journal journalism is pre-eminent," said Robert
Thomson, editor-in-chief of Dow Jones & Company and managing editor of The
Wall Street Journal. "Readers around the world recognize the worth of that
content and they are prepared to pay for it."

"Our readers rely on the content we provide for key business and personal
decisions every day, and serving them when and where they want is a crucial
element of our strategy," said Todd Larsen, chief operating officer of the Dow
Jones Consumer Media Group. "Being able to do that across multiple platforms on
innovative devices, such as the Reader Daily Edition, helps ensure we can
provide that access and ultimately enhance their experience."

"We firmly believe in providing the best digital reading experience available
– and that means offering consumers access to the most compelling devices and
content. Our relationship with Dow Jones and the New York Post will give
readers access to some of the best daily news content available anywhere –
ranging from political stories to sports coverage to Page Six," said Steve
Haber, president of Sony’s Digital Reading Division. "We look forward to
continuing to surprise and delight consumers with great values and the most
excitement in digital reading."

Dow Jones, the New York Post and Sony’s Digital Reading Division are
offering select exclusive daily content packages available only through Sony’s
Reader Store for wireless delivery to the Reader Daily Edition. The Reader Daily
Edition is optimized for newspapers and offers that content in an elegant,
easy-to-read format that is intuitive to navigate. The Reader’s touch screen
lets readers experience newspapers like never before – letting them highlight,
take notes and even look up words on the device’s integrated dictionary.

The Wall Street Journal digital edition provides essential and
relevant information from the world’s most trusted business news source. With a
subscription, each edition will be delivered wirelessly to the Reader Daily
Edition. Subscriptions are $14.99 a month. Exclusive offerings for the Reader
Store include:

  • The Wall Street Journal PLUS: In addition to the day’s full morning
    digital edition, WSJ PLUS provides a comprehensive update of the day’s
    world and business events after the close of the markets. The monthly
    subscription for the morning paper and the update is $19.99.
  • MarketWatch Today: This offering, only available on Reader Store,
    extracts the day’s most important feature stories and analysis from
    MarketWatch.com and delivers them directly to the Reader. A subscription will
    cost $10.99 a month.
  • New York Post: Now Readers can get all of the hottest news, gossip
    and sports reporting on their Reader. The New York Post debuts its
    exclusive digital reader version, available for wireless delivery to the Sony
    Reader Daily Edition. A subscription for the New York Post Digital Reader
    Edition costs $9.99 a month.

The Wall Street Journal digital edition and MarketWatch Today
will be available in the next few days. The Wall Street Journal PLUS and
New York Post will be available in January. Readers can also get a 14-day
free trial of any of these subscriptions.

The Reader Daily Edition joins the Reader Pocket Edition and Reader Touch
Edition to round out Sony’s complete family of digital readers. The Reader
Daily Edition gives consumers wireless access to Reader Store from most of the
U.S. via a 3G mobile broadband network. Book lovers can now browse, purchase and
download books, as well as select newspapers and magazines on the go through
Sony’s Reader Store.

The Reader Daily Edition features a responsive, menu-driven, seven-inch touch
screen panel that enables quick, intuitive navigation, page turning,
highlighting and note taking with the swipe of a finger or by using the included
stylus pen. Users can take handwritten notes with the stylus pen or type with
the virtual keyboard. All notes can be exported and printed out for easy
reference. The Reader Daily Edition includes an onboard Oxford American English
Dictionary that allows you to look up a word by simply tapping on it.

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