From 1 July, Microsoft delivers flat definitions and treatment of adware. Its security products will block adware by default.
Microsoft talks about a new approach. Currently, when its security products detect adware, the user is alerted with a recommended action but the execution of it is not directly blocked.
From 1 July, if any adware is found, there will be a default block and a notification will allow the user to choose to restore it in the event they wish.
This change in the treatment of these programs that disseminate unwanted advertising is part of a new definition of criteria to determine what is considered as an adware (in the harmful sense) or not.
"The programs that promote a product or service outside their own program may interfere with your user experience. You must clearly have the choice and control during installation of programs that provide advertising" writes Michael Johnson Malware Protection Center of Microsoft.
To avoid detection of the adware and immediate removal, advertisements must include a "clear" closing mechanism, the name of the program that created the advertisement. This program will also provide a standard method of uninstalling itself.
In other words, users will be able to uninstall it from the Windows Control Panel by clearly identifying the program that created the ads.