Next-Generation &, Consumer-Inspired Computer Line Announced by Best Buy

Even as this week’s Consumer Electronics Show
(CES) previews the technologies of tomorrow, Best Buy is using this
futuristic gathering to unveil the next generation of computing for
today. In partnership with leading technology partners, Best Buy is
showcasing Blue Label 2.0, a new laptop line that for the first time
enables consumers to wirelessly stream video and pictures directly from
their laptops to their flat panel televisions.


Blue Label 2.0 laptops were manufactured in partnership with Toshiba,
Dell, and Sony, and are the third in a series of customer-inspired You Spoke, We Listened product
lines originating at Best Buy. Exclusive to Best Buy, the Toshiba 14”
notebook, the Dell 15.6” and the Sony 13” will be available for
purchase at all Best Buy stores in the U.S. and Canada, and on
BestBuy.com on January 17. Prices start at $899.99.


Each of the Blue Label 2.0 laptops includes Intel Wireless Display
technology with push button streaming, the new Intel i5™ processor
with turbo boost technology, 4GB memory and a 500GB hard drive. They
also bolster a two-year extended manufacturer’s limited warranty, 30
days of Geek Squad support and 12 months of Anti-Virus protection.
Included in the package is the NETGEAR Push2TV adapter that connects
to the HDMI port on the television.


“Our customers are expressing a real desire for connectivity because
they’re more reliant than ever on their computers, and they want to be
able to easily move content from these machines to other hardware in
their homes,” explained Jason Bonfig, vice president of computers at
Best Buy. “With Blue Label 2.0, now they can wirelessly send personal
content like digital images or HULU and Netflix shows from their
laptops directly to their TVs – in up to 720p resolution.”

Since their arrival in fall 2008, You Spoke, We Listened
products from Best Buy have changed the dynamics of how computers and
other technology are developed. Each generation originates with insight
gleaned from the retailer’s own customers and employees into desired
features, styling and performance. These are translated by Best Buy
into product specifications for further development by the retailer’s
technology company partners.


“Our initial iterations focused on creating thin, lightweight laptops
with backlit keyboards and prolonged battery life because these are
features customers say are important to them,” Bonfig explained. “We
learn something new every day from consumers, and because of the scope
of our retail operations, we’re fortunate to be able to engage with
many of them directly as they’re interacting with technology in our
stores.”


Demonstrations of the Best Buy Blue Label 2.0 line with Intel Wireless
Display are being held beginning today at CES. The three models in the
line will be on display at the Toshiba, Dell and Sony booths from now
through the conclusion of this year’s show on January 10.

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