Disney and Pixar Announce Toy Story 3 for Xbox 360

Disney Interactive Studios today officially announced development of Toy
Story 3: The Video Game
, supporting all major platforms and
featuring a fun, new way to enjoy the Toy Story universe.
Unveiled at the American International Toy Fair in New York City by Mary
Beech, general manager and vice president of franchise development and
marketing for Disney Consumer Products, Toy Story 3: The Video Game
will feature film adventures along with Disney’s first open-world
gameplay for kids. Inspired by the upcoming Disney Pixar animated film, Toy
Story 3: The Video Game
is due on retail shelves June 15, 2010.

As Beech discussed at Toy Fair, Disney Interactive Studios is revealing a
new gameplay mode called Toy Box. A primary feature on Toy Story 3:
The Video Game
console offerings, Toy Box is a virtual box full of
toys. With an open-world sandbox-style of play, Toy Story 3: The
Video Game
taps into the beloved franchise’s humor and brings fans
into the toys’ world to create their own unique story. The game’s
developer, Avalanche Software, is working in close collaboration with
filmmakers at Pixar to create an authentic Toy Story experience
that inspires imagination and celebrates the joy of play.

"Toy Story 3: The Video Game addresses a fact understood by
every kid: imagination is what truly brings toys to life," said John
Blackburn, vice president and general manager of Avalanche Software.
"That’s really what a toy box is about. We remember that kind of play
from our own childhood, and it’s where we began as game designers. With
this title, we want to encourage and reward creativity in others."

Designed to replicate the universal experience of playing with toys as a
kid, Toy Box mode brings cowboys, space rangers, dinosaurs, and little
green aliens together to create adventures only possible in a child’s
imagination. Kids, families and fans will dive into Andy’s toy box with
creativity driving their own stories and adventures.

"With Toy Story 3: The Video Game, audiences will have multiple
ways to experience and enjoy the Toy Story world," said Craig
Relyea, senior vice president of global marketing, Disney Interactive
Studios. "Story Mode follows the film’s story and adventures, while Toy
Box Mode gets to the playful heart of the Toy Story franchise.
By combining the power of imagination with the Toy Story
universe, the game appeals to the joy of play in all of us."

Embracing the adored and inspired fun of the Toy Story
franchise, Toy Story 3: The Video Game features a story mode
that follows the Toy Story 3 film adventures in which Buzz,
Woody and friends grapple with their uncertain future as Andy prepares
to depart for college. In addition to the Toy Box mode, the console
versions put the toys in non-film related environments and situations
such as light videogame combat with Buzz Lightyear. The handheld
versions bring the Toy Story fun with fans wherever they go.

Toy Story 3: The Video Game will be available on all
major video game platforms on June 15, 2010 on Wii,
PlayStation 3 computer entertainment system, the Xbox 360
video game and entertainment system from Microsoft, Windows PC,
Nintendo DS and PSP (PlayStation Portable)


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