Now, Airtel mobile customers can
transform their basic phone into a Smart Phone by accessing over 1250
Apps across 25 categories for business, games, books, social networking
and other needs
• Easy single click purchase – with no credit card required – cost
added to customer’s mobile bill or deducted from available talk-time
• Starting as low as Rs. 5, local and regional Apps for customers across length and breadth of country
New Delhi, February 09, 2010 :Bharti Airtel, Asia’s leading
integrated telecom service provider, today announced the launch of
India’s first mobile applications store – Airtel App Central. Now,
Airtel mobile customers can transform their basic phone into a Smart
Phone by accessing over 1250 Apps across 25 categories for their
business, games, books, social networking and other needs. Offering an
easy single click purchase – with no credit card required – the cost is
automatically added to the customer’s mobile bill or deducted from the
available talk-time. Starting as low as Rs. 5, Airtel App Central will
offer local and regional Apps for customers across the length and
breadth of the country.
Announcing the launch, Atul Bindal, President – Mobile Services,
Bharti Airtel, said, “As the undisputed leader in the Indian telecom
industry, we are committed to constantly delighting our customers and
offering innovations to enrich their experience. With the Airtel App
Central – India’s first mobile app store- we are offering a one-stop
shop open 24×7 to meet all our customer’s personal device needs. We are
empowering our mobile customers to transform their phones into smart
devices – with the click of a single button.”
The Airtel App Central has over 1250 apps available for download
across 550+ devices categorized under 25 customer categories – both
free and paid applications. Customers can choose from India Specific
Apps – religion and devotional Apps such as Ayyappa the God to Bhakti
ki Shakti where our customers can express their devotion to Maa Durga
to Qibla which allows our customers to calculate the direction from
anywhere on the globe to the holy city of Mecca. Old local favorites
such as Book Cricket and Gilli Danda stage a comeback in a Mobile
Avatar along with other Games and Apps around popular festivals such as
Holi, Diwali, etc. There is an SMS Directory App which saves you the
trouble of remembering formats and those difficult to remember numbers
which are required to query for popular services and information such
as your flight details, cross check your railway booking or even find
out insurance details.
To experience the Airtel App Central, Airtel mobile customers can
visit Airtel Live on their mobile phone and browse into App Central or
SMS app to 54321 (toll free) to receive the URL.
About Bharti Airtel Limited : Bharti Airtel Limited, a group company
of Bharti Enterprises, is among Asia’s leading integrated telecom
services providers with operations in India and Sri Lanka. In South
Asia, the company had an aggregate of over 125.3 million customers as
of end December 2009, including 120.23 million mobile customers. Bharti
Airtel has been ranked among the six best performing technology
companies in the world by BusinessWeek
Bharti Airtel is structured as four strategic business units –
Mobile, Telemedia, Enterprise and Digital TV. The mobile business
offers services in India and Sri Lanka. The Telemedia business provides
broadband, IPTV and telephone services in 95 Indian cities. The
Enterprise business provides end-to-end telecom solutions to corporate
customers and national and international long distance services to
carriers. The Digital TV business provides DTH services across India.
All these services are provided under the Airtel brand. Airtel’s
national high-speed optic fibre network currently spans over 118,337
Rkms across India. Airtel’s international network infrastructure
includes ownership of the i2i submarine cable system and consortium
ownership in five global undersea cable systems, SEA-ME-WE 4, EIG,
I-ME-WE, AAG and UNITY.
