Nikkei Chooses Brightcove Platform for Online Video Initiatives

Brightcove Inc., the leading online video platform, today announced
that Nikkei Inc., one of Japan’s largest media corporations and
publisher of the country’s top business daily newspaper, "The Nikkei,"
is standardizing online video operations on the Brightcove platform
across its new main newspaper website property, The Nikkei Online
, which is scheduled to be launched
on March 23, 2010. Brightcove will enable Nikkei to roll out a variety
of high quality, advertising-supported online video experiences, as well
as extend the reach of its video content through advanced features for
sharing and embedding content on third party sites and social networks.

The comprehensive features and capabilities of the Brightcove
platform enable Nikkei to provide a high quality, interactive and
engaging user experience for online audiences around the world. With
Brightcove, Nikkei is able to rapidly accelerate its publishing workflow
through a single, integrated solution that meets all of the
organization’s video publishing and distribution needs. Additionally,
Brightcove’s turnkey integration with leading advertising networks and
servers will enable Nikkei to expand online video monetization
opportunities across its newspaper properties.

"Nikkei has been at the forefront of the media industry in
Japan and around the world for more than one hundred years," said Jeremy
Allaire, Brightcove chairman and chief executive officer. "Brightcove
is the online video platform behind many of the largest newspaper
publishers in the world, and the addition of Nikkei is a testament to
our continued leadership and innovation in the online video industry. We
look forward to supporting Nikkei’s new online video initiatives in the
future as the organization continues to hone its digital offerings."

Brightcove has teamed with Japan’s leading content delivery
network, J-Stream, to support streaming media services for
Brightcove-powered online video experiences across Nikkei’s website


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