The HTC Smart first feature phone of the group as Taiwanese runs Brew MP, will be delivered in Europe from the end of March, probably for launch in April. European mobile operators have shown interest in distributing it.
The group Taiwanese HTC is known for its Windows Mobile smartphones and Android, but it began a strategic shift in early January announcing the terminal HTC Smart, its first mobile system running the Brew MP.
This OS provides features similar to those present in the mobile OS for smartphones, but is entirely controlled by Qualcomm. Do not seek direct confrontation with major mobile operating systems, it is positioned on the entry level, enabling manufacturers and operators to offer terminals close to smartphones but at cheaper prices.
And as for large systems, a download portal for mobile applications, also controlled by Qualcomm, can be proposed on the basis of his system Brew, which is the earlier and simplified Brew MP, with backward compatibility.
A new segment for HTC
According to Taiwanese sources, the HTC Smart should be shipped in Europe and Asia at the end of March. It has been marketed in India to test public reaction, where it is proposed, released for the equivalent of 220 dollars.
The HTC Smart is positioned as a direct competitor of the range Corby Samsung, terminals Cookie LG Electronics and Nokia 5230, with some success since the same sources stressed that the Taiwan terminal has attracted the attention of several European mobile operators who have already ordered.
HTC opens a new path and outside the segment of smartphones overloaded with a device that can retain users and make them want to go through the following real smartphones