Motorola, Inc. (NYSE: MOT) today announced a global alliance with Microsoft Corp. (NYSE: MSFT) to deploy Bing services on Motorola devices powered by Android. This new offering, launching in China on smartphones in Q1, will provide consumers a choice when using search and map functions on their Android-based devices.
With this collaboration, consumers will enjoy a pre-loaded Bing bookmark on their mobile browser and an enhanced search widget with Bing integration. By enabling users to customize their devices and select their own Search provider, Motorola, with help from Microsoft, is expanding the capabilities and range of services currently offered in the marketplace and opening the doors for increased personalization.
"We believe that consumer choice is one of the most critical components to ensuring a rich and seamless client experience," said Christy Wyatt, corporate vice president of software and services, Motorola Mobile Devices. "Motorola and Microsoft have enjoyed a longstanding collaboration and the addition of Bing services to our Android-based smartphones in China is another important step in empowering our end-users."
"Mobile devices continue to be a critical place for customers to access location-based services such as local search and mapping," said Yusuf Mehdi, senior vice president of the Online Services Division at Microsoft. "We are pleased to expand our long-standing relationship with Motorola to bring powerful Bing location-based services to Motorola’s innovative new mobile devices, providing consumers with more choice and flexibility in mobile search."
Search and Maps capabilities through Microsoft will initially be available in China, starting in Q1 2010, through either pre-load or over-the-air updates for devices already in market.