Youku,
video website, today announced the official launch of the Youku Index,
an
online video ranking to track the most popular videos in real-time.
Youku is
the first Chinese online video site to provide such an information
service.
Analyzing the behaviours of 200 million unique visitors to Youku
every
month, the Index provides advertising
decision-makers an accurate measure of viewers’ choices.
Index is a composite score
formed from content searches, plays, comments, and ratings data. He
believes
the Youku Index to be both fun and functional, and will possibly create
another popular online video application in addition to netizens getting
used
to "watching, searching, entertaining, uploading and shooting" online
videos.
He also emphasized that the Youku Index aims to be explicit and
intuitive.
With 67,231,759 views, 52,973 comments and 1,759,827 searchings,
The Next
Stop: Happiness (Xia yi zhan,
claim top spot in the
Top 10 TV Serials on the Youku Index on its first day. The second and
third
places went to Destined to Love You and Temptations from the Wife,
respectively. Last year’s video views champion Snail House scored 7,302,
coming in fourth.
The Youku Index includes four major applications: Index Ranking,
Exponential Curve, Data Report, and Index Comparisons. The beta version
was
launched on
with more functions
added, such as the real time Top 10 TV Serials.
