Youku Index Officially Launched

Youku, China’s leading Internet
video website, today announced the official launch of the Youku Index,
online video ranking to track the most popular videos in real-time.
Youku is
the first Chinese online video site to provide such an information

Analyzing the behaviours of 200 million unique visitors to Youku
month, the Index provides advertising
decision-makers an accurate measure of viewers’ choices.

Yao Jian , Youku’s CTO, explained that the Youku
Index is a composite score
formed from content searches, plays, comments, and ratings data. He
the Youku Index to be both fun and functional, and will possibly create
another popular online video application in addition to netizens getting
to "watching, searching, entertaining, uploading and shooting" online
He also emphasized that the Youku Index aims to be explicit and

With 67,231,759 views, 52,973 comments and 1,759,827 searchings,
The Next
Stop: Happiness (Xia yi zhan, Xing Fu ) scored 9,418 to
claim top spot in the
Top 10 TV Serials on the Youku Index on its first day. The second and
places went to Destined to Love You and Temptations from the Wife,
respectively. Last year’s video views champion Snail House scored 7,302,
coming in fourth.

The Youku Index includes four major applications: Index Ranking,
Exponential Curve, Data Report, and Index Comparisons. The beta version
launched on November 11, 2009, and has improved since,
with more functions
added, such as the real time Top 10 TV Serials.


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