Thumbplay Music Public Beta Is Now Available On BlackBerry App World

Thumbplay, the leading provider of mobile entertainment
in the U.S., today announced that the cloud-based Thumbplay
Music service is now available in Public Beta.  The service was previously
available by invitation-only.  In addition, the free application is now on BlackBerry App World, providing BlackBerry smartphone users in the
U.S. unlimited, on-demand access to millions of songs. Thumbplay Music is a next generation music service, built
by experts in mobile content delivery to serve the rapidly growing market of
U.S. smartphone users which is forecasted to grow to 160 million people by

At the upcoming CTIA Wireless conference in Las Vegas (March 23-25,
), Thumbplay Music will be demonstrated at the BlackBerry booth
(Booth #3506–Central Hall).  The service is currently available on select
BlackBerry smartphones and PCs/Macs. Just
weeks after its initial launch, Thumbplay has added support for three additional
BlackBerry smartphones to the service, including the popular BlackBerry Bold 9700, the BlackBerry Storm 9530 and the BlackBerry Storm2 9550 smartphones. 

Said Evan Schwartz, CEO and
Co-Founder of Thumbplay:  "We’re pleased to be building on our great
relationship with RIM, particularly as we embark on our public launch.  Our
Private Beta customers gave us extremely positive feedback, and countless
smartphone users have requested access to the service, enabling us to now ‘push
play’ and make Thumbplay Music widely available.  Our experience in this space
has proven to be a tremendous advantage–I don’t believe there is another company
in the U.S. today that can offer a service built with mobile as its centerpiece
that is this feature-rich, and with a catalog this deep. We are off to a great

Thumbplay Music includes its own in-app media player and boasts
several compelling features, including:

  • Unlimited, on-demand access to any artist or
    album; millions of songs to choose from
  • Build a personal music collection with Favorites;
    auto-sync between smartphone and PC/Mac
  • Online and offline access: No connection? No
    problem!  Listen to music on the subway or in-flight.  Available anytime,
  • Effortless playlist creation: Auto-sync’s between
    smartphone and PC/Mac
  • Playlist Genie for music discovery: Instantly
    generate customized recommendations from favorite songs
  • Search: Find music by artist, song, album or
    genre; includes free previews of all songs
  • Import existing iTunes playlists within Thumbplay Music’s companion desktop app. With a
    few clicks, recreate iTunes playlists and have them available on smartphone and

Thumbplay Music has more than eight million tracks under license
from all major labels and more than 25,000 independent labels. The unlimited,
on-demand service includes a free, three-day trial and subscriptions are then
available for $9.99/month.

Thumbplay, which enjoys sustained profitability, has built an
award-winning service centered on delivering millions of pieces of mobile
content to 95 percent of U.S. devices among every major carrier. Thumbplay will
leverage its existing network of more than 8,000 distribution partners to
promote Thumbplay Music.


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