Flash Networks, a global provider of intelligent mobile Internet
solutions, announced today enhancements to its Harmony Web & Media
Optimization solution to support HTML5, the standard used by iPad for
the delivery of rich media content. The enhanced Harmony solution
optimizes video delivered via the HTML5 framework to provide smoother
and faster mobile browsing for iPad users while performing data
reduction to enable operators to cost-effectively manage the huge
increase in data traffic.
HTML5, an open framework designed to handle video and rich
media delivery, is supported by YouTube and Vimeo, two of the largest
video sharing sites, and is expected to be adopted by most video content
providers in the near future. HTML5 is also supported by all of the
latest iPhone OS devices, including the iPad and iPhone, which accounts
for over 60 percent of mobile web traffic generated by smart phone
platforms, according to Market Share.
"The introduction of iPads will significantly increase the
already tremendous volume of data traffic that has been generated by the
iPhone and other Internet-centric mobile devices," commented Merav
Bahat, Vice President of Marketing and Business Development at Flash
Networks. "As the mobile Internet continues to grow and evolve, data
optimization solutions are essential to ensure that subscribers don’t
become frustrated by network congestion and, at the same time, enable
operators to effectively manage growing traffic requirements."
The Harmony Web & Media Optimization clientless solution
enables operators to optimize video traffic based on various parameters,
including date and time, network congestion, and subscriber
information. Due to highly efficient transcoders and a unique system
architecture, Harmony Web & Media Optimization has a low footprint,
resulting in a solution that is up to five times more cost-effective
than other solutions. Harmony does not limit its optimization to a
pre-selected list of sites, but sits at the heart of the network,
inspecting, identifying, and then optimizing all video traffic for a
superior browsing experience and maximum data reduction.
