Appfluent Technology Announces New Product for Informatica PowerCenter Customers

Appfluent Technology, Inc., today announced the availability of
Appfluent Visibility for Informatica PowerCenter, the newest add-on
product that extends its award winning solution for managing enterprise
BI and Data Warehousing deployments. By integrating with solutions from
Informatica, the world’s number one independent leader in data
integration software, Appfluent now delivers customers the only solution
that provides analytics for IT managers to cost effectively deploy and
maintain BI Applications, Data Warehouses and Informatica PowerCenter
ETL – all via a single web-based analytical application.

"The analytics Appfluent provides helps us ensure that our
business community is maximizing the utilization of our data warehouse
while controlling our delivery costs," said Steve Waters, VP, Business
Intelligence Systems and Business Intelligence Data Architecture, Union
Bank of California. "By integrating with Informatica PowerCenter,
Appfluent now provides IT managers tremendous insight to assess the
service levels of business-critical data loads. This solution enables us
to measure and manage the complete information cycle for our data
assets stored in our warehouses."

Key features enabled with the addition of Appfluent Visibility for
Informatica PowerCenter:

— Provide end-to-end visibility into business activity and data usage of data warehouses and data integration metrics for Informatica PowerCenter via a single web-based console.
— Get a combined view into how your business units and departments are utilizing your BI applications and data warehouse, how data is used and what data is unused and how well critical data loads are being delivered to the business.
— Identify underperforming data loads based on business value. Easily group critical workflows and sessions based on the business value of the data and provide visibility to key IT and business line managers on service levels without requiring technical expertise.
— Get notifications to easily detect exceptions and variances in service levels. Set performance thresholds for ETL processes based on the business value of data and deliver notifications to the all stakeholders and address issues proactively before critical business service levels are affected.

"We are excited to partner with Appfluent Technology, an INFORM
partner, to provide our customers with solutions that extend the core
functionality included with PowerCenter", said Stuart Horne, vice
president Software & Technology Alliances, Commercial Use & OEM
Sales, Informatica Corporation. "Appfluent Visibility for Informatica
PowerCenter provides IT managers a business-centric view of their data
integration projects in combination with BI and data warehousing

"We are pleased to have responded to our Informatica customers to
deliver insight for IT managers to manage data as a strategic asset and
cost effectively drive business value," said Santosh Chitakki, vice
president Product Management & Marketing, Appfluent Technology.
"With the addition of Appfluent Visibility for PowerCenter, our
customers now have complete visibility into their BI, data warehousing
and data integration environments to better align with the business and
reduce total cost of ownership.


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