Google had launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone. Google is now very happy with the adoption of Android in general, and the innovation delivered through Nexus One. Already, a lot of the innovation that went into creating Nexus One has found its way into numerous Android handsets, like the HTC Evo 4G from Sprint and the Verizon Droid Incredible by HTC.
But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded its expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.
So Google is announcing the following changes:
More retail availability. As Google is providing Nexus One in more countries they will follow the same model as they have already adopted in Europe, where they are working with partners to offer Nexus One to consumers through existing retail channels. Google will shift to a similar model globally.
From retail to viewing. Once Google have increased the availability of Nexus One devices in stores, they will also stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.
Innovation requires constant iteration. Google believe that the changes thus announced will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google.