Gracenote’s MusicID-Stream Technology Powers Smart Drive App For iPhone

Gracenote today announced its MusicID-Stream technology is powering the new
smart drive app for the iPhone for smart fortwo owners, representing the world’s
first deployment of a streaming music identification solution by an automotive
manufacturer (smart is a brand of Daimler AG).  As part of the smart drive app,
Gracenote’s technology allows smart fortwo drivers to use their iPhone to
identify music playing in their car from any audio source.  The app will then
return information about the identified track including artist and track name,
album cover art and a purchase link for convenient download.

The smart drive app for the iPhone, a world’s first from an automotive
supplier, the smart drive app for the iPhone brings an entirely new level of
music enjoyment to the car, which is the primary environment in which many
people listen to and experience new music. Thanks to an integrated web radio
function, users can listen to their favorite domestic and foreign radio stations
and podcasts whenever they want.  Gracenote’s MusicID-Stream makes it possible
for smart fortwo drivers to easily identify and acquire this music as well.

MusicID-Stream leverages Gracenote’s audio waveform fingerprinting and search
technology as well as Gracenote’s Global Media Database, the largest and most
comprehensive in the world.  The result is a robust, scalable solution for
partners that can be deployed on a mobile handset or directly on an automotive
head unit.

"We are pleased to enable this industry first with our MusicID-Stream
technology, particularly in such an innovative and functional system as the
smart drive kit for the iPhone," said Bill Fleck,
head of automotive sales, Americas, at Gracenote.  "MusicID-Stream is an
outstanding and fast music identification resource that will allow smart fortwo
drivers to enjoy and acquire music content in their car in completely new ways."


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