HP today unveiled a new category of web-enabled printing solutions designed
for the cloud that will, for the first time, allow people to:
- Print from any email device to any new ePrint-enabled printer from anywhere
in the world through the new HP ePrint platform; - Store documents or files in the cloud and print direct when needed;
- Transform their printers into publishing platforms from which they can
customize print apps and schedule timed delivery of content – such as news from
msnbc.com and Yahoo! and creative after-school activities from Disney – directly
to their home or business printers; - Manage and customize their full printing experience through the new HP ePrintCenter to
enjoy relevant, fun and interesting content that is formatted for efficient
printing.
To showcase these new solutions, HP announced a full suite of web-empowered
e-All-in-One printers for home and business that start at $99.
These will be the first printers able to “talk” to the “Google Cloud” without
requiring a local proxy PC or web appliance, which means people will be able to
access Google Docs, Photos and Calendar directly from their printers. A
selection of new print apps from partners such as Yahoo!, msnbc.com, Facebook,
Live Nation, Crayola, Reuters, DocStoc and Picasa Web Albums also will be
available.
“We are once again revolutionizing printing to make web-empowered,
cloud-enabled printing the new industry standard,” said Vyomesh Joshi,
executive vice president, Imaging and Printing Group, HP. “We know that our
customers want an easy way to print their content, anywhere, anytime. We’re
making that a reality today by giving people the power to print from any
web-connected device – smartphones, iPads, netbooks and more – to any printer in
our portfolio above $99. The world has changed.”
HP web-connected products and services are supported by a digital print
advertising platform that can be leveraged by print app partners. Customers can
get premium content at no additional cost and brands can add value to their
audience by populating select print content with customized messages, promotions
and information like coupons or local services.
HP ePrint: if you can email it, you can print it
The HP ePrint platform harnesses the cloud to break down the barriers of
distance and connectivity and allow people to send the files they want to print
from their mobile devices. From a mom and son printing drawings
from an iPad, to an executive on a train sending a presentation from a Palm Pre
or Blackberry smartphone to print and pick up at a FedEx Office store, HP
ePrint allows people to print anytime, anywhere.
Every HP ePrint printer will have a unique simple email address that allows
the sender to deliver a print the same way they would send an email message.
Customers also can send documents to print through an HP ePrint mobile app on
their smartphone device to a home, office or public print location such as a
hotel or FedEx Office store. Customers will be able to send Microsoft Office
documents, Adobe PDFs and JPEG image files, among others.
HP ePrintCenter: a home for all things printing
The HP ePrintCenter is an online hub for all HP customers to explore new
services and customize their printing experience. For example, people can
register their products and receive updates according to their preferences,
configure their devices, track ePrint jobs, and browse and suggest new print
apps.
Scheduled delivery available through HP e-All-in-One printers
Following a successful pilot study in two major cities, HP has announced a
new service called Scheduled Delivery, which allows customers to choose content
to be pushed to a printer at a designated time each day or week.
For example, they might choose a customized news feed from msnbc.com to arrive
at 7 a.m. for picking up on their way out of the door, or they might choose fun
kids activities from Disney to be ready when the children get home from school.
Users simply register for the news or content feeds of their choice through
the HP ePrintCenter and schedule the day,
time and frequency of delivery so items will be printed and waiting when they
want them.
The Scheduled Delivery service also opens up a new era of digital print
advertising for HP and content partners. HP and Yahoo! plan to launch the
service as a pilot program to help marketers consider ways to provide added
value to their audiences by populating select print content from partners with
customized messages, promotions and information like coupons or local services.
New HP Photosmart printers at every price
The new line of web-connected HP Photosmart printers allows consumers the
freedom to access content and print from anywhere without a PC. This can be
achieved through HP ePrint from any mobile device or by touching a variety of
customizable apps and printing options on the printer’s intuitive HP TouchSmart
screen.
- The HP Photosmart Premium e-All-in-One – This top-of-the-line printer
provides wireless access to the web and can be customized by selecting from the
full line of advanced print apps such as Fandango and Coupons.com.
It features a 4.3-inch HP TouchSmart screen with enhanced touch technology and
can save paper by up to 50 percent using automatic two-sided printing. Expected
to be available worldwide in September for $199. - The HP Photosmart Plus e-All-in-One – Produce lab-quality photos,
everyday documents and creative projects using this printer’s 3.5-inch HP
TouchSmart screen. Quickly print web content such as coupons, recipes, quick
forms, greeting cards, HP Games, crafts and news without a PC.
Expected to be available worldwide in August for $149. - HP Photosmart e-All-in-One – Quickly print web content using the
2.4-inch HP TouchSmart screen. Create impressive photo projects affordably using
individual inks and photo printing features such as the auto-engaging photo tray
and direct access to Snapfish, the No. 1 online photo service.
Expected to be available in North America later this month for
$99. - HP Photosmart Premium Fax e-All-in-One – Easily fax, scan and copy
using the automatic document feeder; plus, print photos and web content easily
through the touchscreen interface. Incorporates a host of connectivity options
including wired and wireless networking. Expected to be
available worldwide in September for $299.
New free HP Photo Creations software ships with all the new printers and
allows people to create photo books, calendars and other fun projects. All of
the printers announced today reduce packaging waste by using an innovative,
reusable bag and are ENERGY STAR qualified.
New for these printers is HP Everyday Photo Paper, an affordable, glossy
photo paper designed for value-conscious customers. Constructed from Forest
Stewardship Council-certified paper fiber, this recyclable photo paper makes it
easy to print colorful, everyday snapshots and photo projects on any inkjet
printer. HP recommends ColorLok papers for best printing results.
New print app partners for consumers and businesses
Newly available print apps include: Yahoo! and msnbc.com for daily news;
Crayola and KoL.com for coloring pages and fun family ideas; Picasa Web Albums
for printing photos from a user’s personal account; PBS KIDS literacy, math and
science activities featuring popular characters such as Curious George; Facebook
for printing from a user’s photo album or listed events; MapQuest for maps and
directions; Artsonia for images from the world’s largest kids art museum;
Arrival Guides – travel guides for hundreds of destinations around the world;
and Live Nation for access to concert tickets and promotions.
Later this year, business customers can enjoy print apps from services such
as: Marketsplash by HP
for a shortcut to print customized marketing materials such as brochures and
flyers; Google Docs for easy document scanning to the web for printing at a
later time; Box.net to scan, share, manage and access business content online;
Portfolio.com and Reuters for the latest news articles; Daily Brief for business
essentials in one place including calendar, to-do list and news from American
City Business Journals; and DocStoc and Biztree for immediate access to business
forms such as invoices, contracts, receipts, legal agreements and checklists
HP is working with a select group of developers to refine its beta software
developers kit and to add hundreds of print apps by the end of the year.
Developers can request the kit from the developers tab of the HP ePrintCenter.
HP iPrint Photo for Android
Now available for Android smartphones, HP iPrint Photo is a free photo
printing application for quick and easy direct wireless printing to HP inkjet
printers connected to a local Wi-Fi network. The Android version joins HP iPrint
Photo for Symbian, Windows Mobile, iPad, iPhone and iPod touch. The Snapfish by
HP mobile app for Android is expected to launch this summer.
HP at Internet Week New York
All of HP’s new products, solutions and features will be on display June 7-10
at Internet Week New
York headquarters at the Metropolitan Pavilion.
HP executives will speak at the Federated Media Conversational Marketing Summit
June 7-8 at the Hudson Theater and Millennium Broadway Hotel:
- Tariq Hassan, vice president, Worldwide Marketing and Communications,
Imaging and Printing Group, will speak on the “Marketing to Businesses in Real
Time” panel. June 7 at 12:05 p.m. ET. - Tuan Tran, vice president and general manager, Inkjet Consumer Solutions,
will present a case study on marketing opportunities made possible through
web-empowered printing. June 8 at 11:50 a.m. ET.
HP also will support the Mashable Media Summit on June 8,
will power the blogger lounge and have its newest web-connected printing lineup
available at The TimesCenter.
