DreamWorks Animation selects HP networking solutions to improve data center infrastructure performance

HP Networking technology to improve data center performance, support
demanding business environment

HP announced that DreamWorks Animation SKG Inc. has
selected HP networking solutions to improve data center infrastructure
performance and reliability to help bring the company’s award-winning films,
such as “Shrek,” to life.

DreamWorks rigorously tested the full range of HP Networking products,
including the enterprise HP
A12500 (H3C S12500)
data center switch, when reviewing the products it
needed to update and refresh its existing network infrastructure. Upon
conclusion, DreamWorks determined that HP’s advanced networking technology could
help it to reduce network complexity, achieve increased port capacity, and
significantly reduce power consumption and costs.

Key to DreamWorks’ implementation is the HP
Intelligent Management Center (IMC) (3Com IMC)
, which enables
single-pane-of-glass management across a multivendor networking infrastructure.
HP IMC is expected to ease network management throughout DreamWorks’ data center
migration and simplify the management of its expanding network as the business

“Based on our testing, HP networking solutions have proven to be the best
option for our increasing scale and global demands,” said Derek Chan, head of
Digital Operations, DreamWorks. “We’re pursuing an aggressive path toward
leveraging HP’s new A-series offerings at both the edge and the core of our data
center. This will enable us to effectively keep pace with the demanding growth
of our business, critical to getting our innovative digital imagery to market.”

The new HP Networking
products, combined with the HP ProLiant
servers, storage and
management capabilities that DreamWorks already relies on, deliver a powerful
and flexible infrastructure technology that enables the company to easily scale
up – and down – as projects require. Plus, the power of HP Converged
Infrastructure architecture helps DreamWorks maintain a competitive edge while
reducing infrastructure complexities and cost.


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