MIPCOM announces keynote address from Facebook’s Joanna Shields

MIPCOM announces today the first keynote address to be delivered by Joanna Shields, VP EMEA of Facebook. The 26th MIPCOM
entertainment content market will take place in Cannes from 4-8 October,

Joanna Shields will share her thoughts on how social media
interacts with the entertainment business, while illustrating the business
models for content on Facebook and revealing the plans for driving a deeper
engagement in the context of intersection of TV and social entertainment.

The keynote will be a key focal point of the MIPCOM 2010 conference programme
entitled "Redefining the Entertainment Experience" featuring a
programme of forward-thinking and business-inspiring conferences and matchmaking

Laurine Garaude, Television Division Director at Reed MIDEM, said: "Today
social media influences how content is both created and distributed and we are
delighted to welcome an industry pioneer such as Joanna
to share her vision insights into the future of social

"Facebook is partnering with leading broadcasters and top show brands to
integrate the social graph with live programming to create relevant and
personally engaging experiences: the TV industry needs to take advantage of our
platform for both reaching mass audiences and hyper-targeted viewers. It’s an
unprecedented opportunity to change the way brands interact with the public,"
said Joanna Shields. "With real-time conversations,
direct responses and customer engagement, we are already seeing a glimpse of
future things to come." 

Joanna is Vice President of Europe, the Middle East and Africa
at Facebook. Prior to Facebook, she was Chief Executive of Bebo where she built
the company from a start up into one of Europe‘s
leading social networks and spearheaded its successful acquisition by AOL, Time
Warner for $850M in March
. After the acquisition she served as President of AOL’s social and
communications division. Prior to Bebo, she was Managing Director, Syndication
and Partnerships for Google Europe, Russia, Middle East & Africa.

Her career started in 1987 in Silicon Valley and for more than two decades,
her focus has been on creating, managing and scaling international technology
businesses, maximising shareholder value and leading start up companies to
successful exits.  During her career she also served Vice President,
International at RealNetworks, CEO of Veon (acquired by Philips Electronics in
1999) and VP of Global Sales for Electronics for Imaging (EFI).


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