Recognizing that more consumers, business owners and information seekers turn to the internet for "on-the-spot" information and e-commerce, Canon U.S.A., Inc., a leader in digital imaging, has introduced a re-designed and more user-friendly website. The new site, which highlights Canon’s legacy as a leader in technological innovation, provides simple and easy access to a wealth of information through a new and intuitive layout that groups popular areas of interest with related products, improved search functionality that returns more accurate, content-related results. There is also an updated product comparison tool for informed choices on what to buy, as well as more robust company-related and corporate information.
As users are increasingly utilizing the internet for purchasing decisions, the updated product comparison tool, which includes information such as manufacturer suggested list pricing and specifications, enables users to compare and contrast products in great detail, giving them the choices and options they need to make educated purchases. The newly updated Search tool offers quick-links such as "Buy Now," along with product accessories and additional solutions that allow online customers to make quick and easy purchasing decisions with a few simple clicks. Through these improved online purchasing capabilities, customers can easily identify and purchase products that suit their individual needs.
"Online communication and e-commerce have increasingly become the norm for several market segments, so it is critical in today’s evolving business environment that a company’s online presence be streamlined and easy-to-use, while also serving as an information-rich, brand communicator," said Seymour Liebman, executive vice president, chief administrative office and general counsel, Canon U.S.A. "This new, simplified website represents Canon’s dedication to remaining at the forefront of the imaging world in both the real world and online capacities."
In addition to an improved site visitor and customer experience, the re-designed website showcases Canon’s long and prestigious history as a leader in innovation and digital imaging technologies. Through an interactive flash piece, site visitors can witness how the Company grew from its first U.S. office in 1955 to the digital imaging giant it is today. Accompanying Canon’s storied timeline is a wealth of information highlighting how the corporate philosophy of Kyosei has guided the company to becoming an outstanding corporate citizen through several environmental, philanthropic and corporate social responsibility programs.
Visit www.usa.canon.com to enjoy the latest Canon U.S.A. experience.