Real Estate Search now includes Area Highlighter feature improving user search

New iPhone App Update Includes Six New Features, Supports New 4.0 Social Features

Building on the success of the premier Real Estate Search iPhone application, Move, Inc., the leader in online real estate, today announces a new Area Highlighter feature enabling users to easily search a specified location by free-style drawing on a map with the touch of a finger. Making on-the-go property search more fun and interactive, the new Area Highlighter iPhone feature delivers instant access to consumers and real estate professionals interested in customizing search locations specific to an area of interest as they use their iPhone to browse the largest and freshest online collection of properties for sale.

Offering more innovative search capabilities than any other real estate mobile application on the market today, the newly updated Real Estate Search iPhone app includes a host of new property, lot and community search features including the ability to perform rich custom searches for properties from categories such as "single story," "water view," "water front" and "swimming pools." Exploring new cities and neighborhoods also becomes easier with the new Location Browser feature, which makes it convenient for those unsure of a city’s name or neighborhood to find the location of interest. Users will now also be able to quickly recall the past five searched locations they’ve viewed by using the Recent Locations feature.

In addition to launching the new Area Highlighter feature, is also introducing new features optimized for the new iPhone iOS 4.0. Features specific to the new iPhone iOS 4.0 include the Share Listing by SMS feature that empowers agents to leverage additional social distribution of their listings, while enabling consumers to share their favorite properties with friends by tapping the Send as Text Message button on the navigation bar. Listing agents can also benefit from more traffic to their listings via the Calendar Integration feature, which lets users add homes scheduled to host an open house, as well as the property details and agent’s contact information to their calendars. President, Errol Samuelson says, "By continually evolving our mobile experience with new features like Area Highlighter, delivers on our commitment to develop innovative and interactive search experiences enabling consumers and real estate professionals to connect and find properties in a manner that’s complementary to their mobile lifestyles."  

Samuelson goes on to explain the Real Estate Search iPhone app continues to successfully connect potential home buyers with real estate professionals, and consistently receives high ratings from users searching for properties on the go.

Since its launch in January 2010, the iPhone app has been downloaded more than 1.5 million times, and is the leading real estate application in terms of number of features, end-user ratings and performance, according to a report issued last month by real estate consulting firm, Clareity Consulting.  In addition, visits, e-mail leads and phone calls from the Real Estate Search iPhone app increased by more than 60 percent in the second quarter of 2010 as compared to the first quarter of that same year.   

"We’re very pleased that consumers who have the Real Estate Search app are using it approximately 16 minutes per session, and we attribute their engagement to the quality of the app and the important role it plays in their search efforts," comments Samuelson. "We look forward to introducing additional mobile search products later this year that will support the needs of both consumers and real estate professionals as they navigate real estate."

Categorized as a Lifestyle Application in the Apple iTunes store, the free Real Estate Search iPhone app is compatible with iPhone OS 3.0 or higher, the iPad, and the iPod Touch. This newest update containing these six new features can now be downloaded at or by going to the consumer information page on at


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