Symantec Corp. today announced two new marketing
programs aimed at helping Symantec partners generate more demand for
their services and drive increased revenue from Symantec’s solutions.
The enhanced Symantec Campaign Creator and the Symantec Partner Support
Center for Marketing were introduced to enable Symantec partners,
specifically small and medium sized businesses (SMBs) with limited time
and budget, to improve the speed and efficiency of their marketing
campaigns and more effectively leverage Symantec’s marketing resources
to drive more demand for their businesses. Symantec Campaign Creator
helps partners easily generate new customer demand by providing a simple
framework for quickly creating their own custom marketing campaigns.
Symantec’s Partner Support Center for Marketing provides Symantec
partners with a single resource for all of Symantec’s marketing
campaigns, promotions, resources and tools to help them maximize their
marketing dollars.
Campaign Creator
Campaign Creator lets Symantec’s SMB partners easily create
customized, co-branded marketing campaigns to help them drive new
customer leads to grow their businesses and maximize revenues. Partners
with limited time and marketing resources can make the most of their
limited marketing budgets with Campaign Creator’s simple and easy-to-use
templates for creating customized, co-branded email campaigns and
flyers. Campaign Creator includes a new feature that enables campaigns
to be email-blasted directly from the tool, helping Symantec partners
save time and increase their efficiency.
Partner Support Center for Marketing
Symantec’s Partner Support Center for Marketing was created to help
Symantec’s SMB partners more effectively leverage the company’s
marketing tools, programs, promotions, assets, events and enablement
offerings. The program provides Symantec channel partners with a
designated Symantec resource to educate them on key Symantec initiatives
and support all of their marketing needs. In addition to inbound
support, the center includes proactive outreach to partners across
segments to help drive channel utilization of Symantec marketing
resources to help them generate more revenue with Symantec solutions.
The Symantec Partner Support Center for Marketing is currently available
in English, German, Spanish, French, Russian and Italian to registered,
gold, silver and platinum Symantec partners in North America and EMEA.
The resource will be rolled out to other regions in late 2010.
Supporting Quotes
- “We’re committed to helping our partners of all sizes differentiate
their businesses and maximize their revenues with Symantec and enabling
them to do effective marketing is a key strategy for doing so. With
Campaign Creator and the Partner support Center for Marketing, we’re
helping our partners make the most of Symantec’s marketing initiatives
and also helping them more effectively execute their own marketing
efforts. These new programs will help our partners maximize time and
budgets to drive increased demand for their solutions.” — Randy Cochran, vice president, North America Channel Sales, Symantec - “At NetCenergy, we serve many small business customers and our goal
is to deliver IT solutions that give them a competitive business edge.
As a small business ourselves, we’re also looking for ways to stand out
from the competition, and marketing is a great way for us to
differentiate our business and find new sales opportunities. Symantec’s
Campaign Creator and the Partner Support Center for Marketing make it
easy for us to reach our customers with customized email marketing
campaigns and promotions, helping us grow our business while saving time
and money.” — Jack Simpson, Vice President of Sales, NetCenergy - “Campaign Creator is a simple, yet very effective tool for smaller
companies like us. It allows me to convey messages quickly to several
people at once, helping me get the most from my marketing resources.” — Michael Deckert, Owner, Deckert’s Communications - “Symantec Campaign Creator is very straightforward and easy to use.
Our closed orders and new sales opportunities have grown since using
Campaign Creator. When we have news for our clients, we are able to
leverage the Campaign Creator email template to send communications to
them. The co-branded template is professional and adds greater
credibility with our clients. We also use Campaign Creator for targeted
sales email campaigns.” — Shahraz Razzaq, Licensing Specialist, Lane Business Systems
