Canon U.S.A., Inc., a leader in digital imaging, today announced the Company is proud to be a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be an official sponsor for Latin America’s most prestigious soccer tournament. Organized by CONMEBOL1, this year’s tournament, taking place from July 1 – 24, 2011 at eight stadiums throughout Argentina, will be the 43rd edition of Copa America, the main international soccer tournament for national teams in South America.
Under the terms of the sponsorship agreement, Canon U.S.A. will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment for the tournament. This represents a major initiative into the South American marketplace as Canon aims to expand the Company’s presence in these rapidly growing markets. Also included in the sponsorship agreement, Canon will feature two on-field advertisement boards per match, a logo on all press conference backdrops and brand exposure in all official promotional materials and souvenir programs, among other items.
“As a premier provider of digital imaging equipment, Canon continuously seeks to leverage strategic avenues or high-profile events to help raise brand awareness and Copa America Argentina 2011 presents a unique opportunity to reach the fast-growing Latin American markets,” said Taro Maruyama, president, Canon Latin America. “Copa America is one of the longest-running and most prestigious tournaments in the world and we are excited to be a part of this important event and look forward to capturing all of the exhilarating moments through the imaging eye of Canon.”
“We are honored to welcome Canon as an official sponsor of Copa America Argentina 2011. Canon is one of the most prestigious companies and brands in the world and has a long history of supporting the beautiful game of soccer. We look forward to working closely with Canon to give the media and fans an opportunity to experience Copa America in new ways through Canon’s cutting-edge technology,” stated Aaron Davidson, vice president of sales and marketing of Traffic Sports, the commercial agency of Copa America.
Participating in this year’s tournament are teams from Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela and special guests Japan and Mexico.